Privacy policy
Last updated: 15 October 2026 · Applies to the Artha mobile app and website
Artha (“we”, “us”) is operated by Arangan Group, Hyderabad, Telangana, India. Artha connects devotees with verified priests (pujaris) for pujas and rituals, and arranges puja materials (samagri). This policy explains what personal data we collect, why, and the choices you have. We follow the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000.
1. Data we collect
- Account details: name, email address, mobile number, city, preferred language. If you sign in with Google we receive your name, email and profile photo from Google.
- Booking details: ritual chosen, date and time, service address and map location, number of attendees, occasion, notes you add, and optionally gotra, nakshatra, rashi and date of birth (used only so the priest can perform the ritual correctly).
- Priest verification (priests only): identity documents, certificates, lineage and temple affiliation, service area, and bank/payout details when payouts are enabled.
- Payments: handled by our payment partner. We receive the payment status and a reference ID; we never see or store your full card or UPI PIN details.
- Device data: a push-notification token, device type and operating system, and crash/error reports that help us fix problems.
- Website forms: if you join the waitlist or contact us, the name, email, mobile number and message you submit.
- Reviews and support messages you send us.
2. Why we use it
- To create your account and let you sign in.
- To match you with a priest, share the booking details the priest needs, and deliver samagri to your address.
- To verify priests so devotees can trust who comes to their home.
- To send booking updates, reminders and important notices (you can turn off push notifications in your phone settings).
- To tell waitlist members when Artha launches and share launch offers. You can opt out at any time.
- To process payments, refunds and priest payouts, and to keep records required by tax law.
- To keep the service safe, prevent fraud, and fix crashes.
We do not sell your personal data, and we do not use it for third-party advertising.
3. Who we share it with
- Your priest: your name, phone, address and ritual details for your booking only.
- Service providers who process data on our behalf: Supabase (database and hosting), Google (sign-in), Expo / Firebase Cloud Messaging / Apple Push Notification service (notifications), Sentry (crash reports), our email provider (sign-in codes), and our payment gateway. Some of these may store data outside India with appropriate safeguards.
- Authorities when required by law.
4. How long we keep it
We keep your account data while your account is active. When you delete your account we delete your profile, saved addresses, notifications and device tokens. Booking and payment records are kept for up to 8 years as required by Indian tax law, but with your name, phone number and address removed.
5. Your rights
You can access and correct your details in the app's Profile screen, withdraw consent, and delete your account at any time from Profile → Delete account or via our account deletion page. You may also contact our Grievance Officer (below) and, if unsatisfied, approach the Data Protection Board of India.
6. Security
Data is encrypted in transit (HTTPS) and access is restricted by row-level security so users can only see their own data. Priest documents are stored privately and visible only to the priest and our verification team.
7. Children
Artha is not intended for users under 18. Bookings for children must be made by a parent or guardian.
8. Changes
We will post updates here and notify you in the app for significant changes.
9. Contact & Grievance Officer
Srinath Veena
Arangan Group
Hyderabad, Telangana
Email: artha.purushartha@gmail.com
We respond within 7 days and resolve grievances within 30 days.